The Riedenburger brewery has been producing beers since 1756 and since 1994 the family business has been brewing exclusively organic beers and lemonades. After a joint workshop, we positioned the Riedenburger brewery as “Bavaria’s first 100% organic brewery”. We developed a new packaging design for the Riedenburger organic beer specialties to match.
The new design combines tradition, the art of craft brewing and an organic feel. We adapted the logo, but kept the three roses that have been used throughout the brewery’s long history and are well-known throughout the region. The new labels for the Longneck and NRW bottles are clearly structured and are based on typical codes – for example blue for non-alcoholic beers.
To accompany the relaunch, we designed a trade fair stand, product flyers and advertisements for Biofach 2020. The new packaging design was presented to the public there.