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Packaging for vegan products from Alnatura

Free from, vegetarian or vegan? Retailers have long since adapted to new diets and food trends. For example, there are around 900,000 people in Germany who follow a vegan diet – and they want to find their products more easily in the range. The vegan products in the Alnatura range should also be visually differentiated and yet clearly recognizable as vegan.

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Our packaging design is based on vegan design codes. The result is a combination of trendy typography with structure that emphasizes the handmade character.

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The modern photo style – combined with illustrations and light texture in the background – and a reduced, natural color scheme enhance the design.

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Further work

Alnatura - Soft relaunch of various product categories
Alnatura
Produktkategorien Alnatura
Alnatura - Soft relaunch of various product categories
Alnatura
Alnatura - Nut cream
Alnatura
Alnatura - Nut cream
Alnatura
Alnatura - Relaunch sweet pastries
Alnatura
Alnatura - Relaunch sweet pastries
Alnatura
Alnatura - Soft relaunch packaging milk alternatives
Alnatura
Alnatura - Soft relaunch packaging milk alternatives
Alnatura
Alnatura - New packaging for the children's range
Alnatura
Alnatura Kinder
Alnatura - New packaging for the children's range
Alnatura
Alnatura - Chocolate packaging reloaded
Alnatura
Schokotafeln Alnatura
Alnatura - Chocolate packaging reloaded
Alnatura