Free from, vegetarian or vegan? Retailers have long since adapted to new diets and food trends. For example, there are around 900,000 people in Germany who follow a vegan diet – and they want to find their products more easily in the range. The vegan products in the Alnatura range should also be visually differentiated and yet clearly recognizable as vegan.
Our packaging design is based on vegan design codes. The result is a combination of trendy typography with structure that emphasizes the handmade character.
The modern photo style – combined with illustrations and light texture in the background – and a reduced, natural color scheme enhance the design.
