With thinking ahead as a guiding principle, HiPP’s sustainability communication ties in with the motto of the ‘Organic thinking ahead’ campaign. We have already designed the sustainability reports in 2020 and now also in 2022.
The emotional and generous photos emphasise how much HiPP takes the topic of sustainability to heart. Loving diagrams and graphics enrich the visual world and illustrate the figures, data and facts in a vivid way.
The butterfly, which carries the botanical name “Rohdochlora claushippi”, is the centrepiece of these reports. The Munich State Zoological Collection named the butterfly after Claus Hipp in honour of his commitment to species conservation.
HiPP introduced EMAS, short for Eco-Management and Audit Scheme, at one of its sites back in 1995. Today, all sites are EMAS-certified. EMAS is the world’s most demanding environmental management system, in which companies disclose all environmental aspects, from energy consumption and waste to emissions, and set clear targets for improvement. These data and targets are recorded in an environmental statement and reviewed by an external auditor. We have drawn up these environmental statements for the five HiPP sites in Germany, Austria, Croatia and Hungary, in some cases in several languages.
