Complete relaunch for Riedenburger,
the first 100% organic brewery in Bavaria

The Riedenburger brewery has been producing beers since 1756 and since 1994 the family business has been brewing exclusively organic beers and lemonades. After a joint workshop, we positioned the Riedenburger brewery as “Bavaria’s first 100% organic brewery”. We developed a new packaging design for the Riedenburger organic beer specialties to match.

The new design combines tradition, the art of craft brewing and an organic feel. We adapted the logo, but kept the three roses that have been used throughout the brewery’s long history and are well-known throughout the region. The new labels for the Longneck and NRW bottles are clearly structured and are based on typical codes – for example blue for non-alcoholic beers.

Projekt_4_web Projekt_4_web

To accompany the relaunch, we designed a trade fair stand, product flyers and advertisements for Biofach 2020. The new packaging design was presented to the public there.

Projekt_6_web Projekt_6_web




Further work

Weißenhorner - Packaging dairy products
Weissenhorn
Weißenhorner Molkerei relaunch
Weißenhorner - Packaging dairy products
Weissenhorn
Kaiser - 100th anniversary campaign
Emperor
Kaiser 100 Jahre Jubiläum
Kaiser - 100th anniversary campaign
Emperor
Alnatura - Packaging spreads
Alnatura
Alnatura Aufstriche Relaunch
Alnatura - Packaging spreads
Alnatura
Schrozberger Milchbauern - Brand relaunch
Schrozberger Milchbauern
Schrozberger Milchbauern Relaunch Web
Schrozberger Milchbauern - Brand relaunch
Schrozberger Milchbauern
Stadtwerke Konstanz - New brand identity
Constance public utilities
Stadtwerke Konstanz Marke
Stadtwerke Konstanz - New brand identity
Constance public utilities
City of Ravensburg - Climate campaign
Stadt Ravensburg
Stadt Ravensburg Klima
City of Ravensburg - Climate campaign
Stadt Ravensburg