Riegelein has recognized the importance of the vegan market for itself and launched a vegan chocolate range. In keeping with the target group, we have given this range a young design that stands out from the traditional market environment and yet fits harmoniously into the Riegelein brand image. The design illustrates the theme of “winter landscape” and “closeness to nature” in a minimalist way and does without the dominant use of red or green tones that are otherwise familiar from Christmas packaging.
Finally, we completed the vegan chocolate range with new packaging for the Easter bunny. Designed in the same style as the Christmas products, the Easter bunny is wrapped in spring-like colors.