The Riegelein vegan chocolate range is the answer to the increasing demand for plant-based alternatives in the chocolate market. Riegelein has recognized the importance of the vegan market and developed an innovative product line that combines the highest quality and best taste – without any animal ingredients. To give this new range an unmistakable identity, we created a young, modern design that consciously stands out from the traditional market environment, but at the same time blends harmoniously into the Riegelein brand image. The result: a packaging design that appeals to both existing chocolate lovers and a new, consciously consuming target group.
A central element of the design is the combination of winter landscape and closeness to nature, which has been implemented illustratively and in a reduced, stylish way. The design deliberately avoids the classic dominant red or green tones typically associated with Christmas packaging. Instead, a modern, subtle color palette creates a fresh and contemporary look that radiates elegance and naturalness. This visual language underlines the high quality of the products and also makes them a special eye-catcher on the shelf.
In addition to its appearance, the Riegelein vegan chocolate range also impresses with its well thought-out brand orientation. The packaging design picks up on sustainable values and subtly conveys the philosophy behind the product line: conscious indulgence, high-quality ingredients and a chocolate that stands out from conventional products thanks to its vegan concept and modern appearance. The result is a range that impresses both visually and in terms of taste and enriches the vegan market with a stylish, indulgent alternative.
