Riegelein vegan chocolate range for every occasion

Riegelein reaches young target group
with vegan chocolate range

The Riegelein vegan chocolate line is the answer to the growing demand for plant-based alternatives in the chocolate market. Riegelein has recognized the importance of the vegan market and developed an innovative product line that combines the highest quality with the best taste—all without any animal-derived ingredients. To give this new range a distinctive identity, we created a youthful, modern design that deliberately stands out from the traditional market landscape while harmoniously integrating into the Riegelein brand image. The result: a packaging design that appeals to both existing chocolate lovers and a new, health-conscious target audience.

A central element of the design is the combination of winter landscape and closeness to nature, which has been implemented illustratively and in a reduced, stylish way. The design deliberately avoids the classic dominant red or green tones typically associated with Christmas packaging. Instead, a modern, subtle color palette creates a fresh and contemporary look that radiates elegance and naturalness. This visual language underlines the high quality of the products and also makes them a special eye-catcher on the shelf.

In addition to its appearance, the Riegelein vegan chocolate range also impresses with its well thought-out brand orientation. The packaging design picks up on sustainable values and subtly conveys the philosophy behind the product line: conscious indulgence, high-quality ingredients and a chocolate that stands out from conventional products thanks to its vegan concept and modern appearance. The result is a range that impresses both visually and in terms of taste and enriches the vegan market with a stylish, indulgent alternative.

Riegelein reaches young target group with vegan chocolate range

Riegelein reaches young target group
with vegan chocolate range