Alnatura Sélection is Alnatura’s premium range. The task was to communicate Alnatura Sélection’s high-degree of quality and taste in an appropriate manner via the packaging design. The range currently comprises of approx. 30 products.
The design was awarded with the Red Dot Design Award and the iF Packaging Award.
The series has been on the market now for over 10 years and is continuously updated with new premium products, such as the recently added range of ice creams.