Complete service portfolio and consistent all-round support for B2B2C: As an interdisciplinary lead agency, we advise and support Telenot with a holistic, strategically developed and conceptually elaborated brand and product communication in the D-A-CH region, focused on the different target groups in the professional and private sectors.
Telenot Electronic GmbH is one of the leading German manufacturers of electronic security technology and alarm systems with headquarters in Aalen. Telenot is the only provider on the German market that can offer intruder alarm technology, fire alarm technology and access control from a single source. The security solutions can be found in small and medium-sized companies, in retail, industry and the public sector as well as in private households. Authorized Telenot bases in Germany, Austria and Switzerland ensure planning, installation, commissioning and service.
As the lead agency, we have redefined Telenot’s brand identity. This included, among other things: CI and CD redevelopment, claim and key visual, website relaunch and social media presence. In addition, the Telenot brand will be clearly positioned via target group-oriented print and online measures as well as special events and trade fairs in Germany, Austria and Switzerland. TV commercials during prime time, applications for smartphones/pads and press work in daily newspapers and specialist media will also be used in all countries.
Our tasks
Consulting
Communication strategy
Corporate communications
Internal communications
Employer marketing
Brand consulting
PR/Communication
Industry, corporate and product PR
Topic setting
Trend and topic analysis
Content management
Corporate communication
Digital
Newsletter communication
Email communication
Websites
Social media
Platform marketing
Creation
Campaigning
Film/moving image
Dialog marketing
Employer branding
Media
Print, digital
SEA
Native advertising
The security industry is subject to similarly strong changes and fluctuations as the entire construction sector. As an experienced marketing agency for the construction industry, we keep a constant eye on Telenot’s market environment – both for the B2B and B2C target groups. The insights we gain from this are incorporated into our ongoing communications consultancy, enabling us to work together to define current marketing and communications objectives. From this, we develop a consistent communication strategy and devise a suitable concept. Our interdisciplinary team enables measures in content, PR, advertising or digital that are tailored to the very different requirements and needs of the target groups, even in B2B2C.
From the very beginning, the Telenot brand was one of the areas we worked on together. Brand positioning, brand presence with corporate identity and corporate design or the development of claims are all part of the classic branding with which we strengthen the brand. The same applies to the development of a consistent visual language, which we realize with the help of professional photo shoots. Over the years, we have modernized the brand look in several relaunches without changing the brand essence and the values it stands for.
Our corporate publishing measures for the security provider are as broad and varied as Telenot’s target groups are diverse. The most important digital anchor point is the website, which we completely redesigned in 2023, including the concept, look and constantly updated content. SEO optimized and designed according to the latest UX design. Completely different, but also developed by our interdisciplinary teams: the regular print magazine 4sec for all Telenot customers. Naturally in a CD and a fresh, modern layout, with a wide range of topics relevant to the target group, presented in an exciting and informative way. We also provide sales support with a large number of brochures, sales materials and event or trade fair equipment every year.
Whether it’s commercials during prime time before the daily news or insert campaigns in the Handelsblatt, whether it’s a tangible roadshow or a personal direct mailing: as a creative agency, we have been working with Telenot for years to create exciting visual productions and powerful moments. At the heart of every measure are a central idea and a visual concept that crisply summarizes the respective message and conveys it emotionally. This is where Telenot benefits from the experience of a creative team that is also and especially at home in the consumer sector. An advantage for addressing private target groups.
Cross-channel content marketing is one of our particular strengths. And Telenot makes extensive use of this – both in digital marketing and in traditional PR. By communicating for all relevant stakeholders, we have access to a large pool of current specialist, company and product topics. It is easy for our content creators to develop a good story and an interesting content format time and time again. For specialized trade magazines as well as for the major business press, for LinkedIn campaigns as well as for industry newsletters. Strategic editorial planning, targeted press work and the campaign know-how of our digital experts effectively ensure reach and attention in the desired target groups, right through to lead generation.