The organic company of the Tress brothers from Hayingen wanted to position its second brand Küchenbrüder more strongly alongside its first brand Rose due to its great success. As part of our strategic support, the name and logo were changed from “Küchenbrüder” to “TressBrüder”. The logo was to remain self-similar for the sake of recognizability in retail, but was now to be charged with the name Tress. This makes it clearer that this is a family business. The name is already well-known in the industry thanks to organic chef Simon Tress.
This was followed by a packaging relaunch. Since then, the Tress brothers have been using more sustainable packaging materials: 80% of the cups for the organic ready-made products are made from renewable raw materials. The handy paper and handmade look reflect the sustainability aspect in terms of design.
The packaging communicates the added value of the dishes with an illustrated vertical strip on the front, which clearly lists the product features. The photo motifs from our studio show around 20 different dishes, from traditional potato soup to tomato and chili soup and street food Thai.
