Ready for new markets: The market for vegan products is growing rapidly and more and more consumers are opting for high-quality, plant-based foods. This development offers enormous potential – an opportunity that Vitaquell wants to exploit with the Vitaquell product launch. In addition to its established presence in health food stores, the brand is now also aiming to expand into the food retail sector in order to reach new customer groups and make its innovative products accessible to a broader target group.
For the Vitaquell product launch of six vegan products, we developed a strong and sustainable packaging concept that conveys the brand’s values and creates clear recognizability in the competitive environment. Our aim was to develop a modern and appealing design strategy that would win over both regular and new customers.
The basis for this reorientation was a strategic brand workshop in which we defined the core values and positioning of the new product line together with Vitaquell. Building on this, we developed a packaging design that not only creates a strong differentiation from the competition, but also ensures a high level of attention on the shelf. Especially in the growing market segment of vegan foods, it is crucial that products are convincing at first glance and appeal to customers emotionally.
The product launch comprises a total of six new vegan organic products: a plant-based alternative to butter, four delicatessen salads and a spread. The variety of flavors of the products and their high-quality, organic claim are reflected in the modern design. With this well thought-out concept, Vitaquell has succeeded in positioning itself as an authentic, innovative and sustainable brand in new markets and establishing itself in the long term.
We developed a creative name for the butter alternative: Vegan BUt beTTER. The typography, wordplay and color scheme merge to create a fresh, modern look that reflects the brand values, clearly communicates added value and product type and appeals to young, trend-conscious target groups in particular. The design ensures strong recognizability, stands out from the competition and at the same time conveys the high-quality, plant-based quality of the product.
The playful yet clear design makes the name memorable and invites people to interact with the brand. More information about our customer Vitaquell.
