Stadtwerke Gmünd is much more than just a traditional utility service provider – it is a reliable partner for a sustainable and secure energy future in the region. By supplying 62,000 people with electricity, natural gas, water and heat, they make an essential contribution to the quality of life in Schwäbisch Gmünd and the surrounding area. In addition, Stadtwerke is committed to being a regional business partner and actively promotes culture, sport and social projects in order to strengthen the town community in the long term.
We developed a comprehensive brand strategy for Stadtwerke Gmünd and sharpened its positioning as a modern and citizen-oriented energy supplier. A central component was the development of the claim “Service. Energy. For you.”, which conveys the company’s philosophy clearly and concisely. We also completely redesigned the website to make the digital services more customer-friendly and to present the brand in the digital space in a contemporary way.
A particular highlight was the conception and implementation of numerous campaigns that effectively communicate Stadtwerke’s service portfolio. These included the award-winning image campaign “Nicht wegzudenken”, which emphasizes the company’s deep roots in the region and highlights its central role in everyday life. Through creative approaches, a clear visual language and targeted communication measures, the brand perception of Stadtwerke Gmünd was sustainably strengthened.
The aim of this campaign was to raise awareness of the services provided by Stadtwerke Gmünd, which many consumers take for granted. We designed a testimonial campaign with various key visuals that show what the region would be like without Stadtwerke. The visuals are used on large billboards and print ads. In addition to other advertising media such as training ads, we also implemented a vehicle wrap.
The campaign received both the “Excellent Design” award from the German Designer Club and the German Design Award 2020 in the “Excellent Communications Design – Integrated Campaigns and Advertising” category.
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Our customer: Stadtwerke Schwäbisch Gmünd
All projects for our customer Stadtwerke Schwäbisch Gmünd
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