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Image campaign: Stadtwerke Gmünd is simply “indispensable”

Stadtwerke Gmünd supplies 62,000 people with electricity, natural gas, water and heat. They are also regional business partners and promote culture and sport.

Among other things, we developed the claim “Service. Energy. For you.”, redesigned the website and conceived numerous campaigns, including the award-winning image campaign “Nicht wegzudenken”.

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The aim of this campaign was to raise awareness of the services provided by Stadtwerke Gmünd, which many consumers take for granted. We designed a testimonial campaign with various key visuals that show what the region would be like without the municipal utilities. The visuals are used on billboards and print ads. In addition to other advertising materials such as training advertisements, we also implemented a vehicle wrapping.

The campaign received both the “Excellent Design” award from the German Designer Club and the German Design Award 2020 in the “Excellent Communications Design – Integrated Campaigns and Advertising” category.





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