As one of the strongest gift brands in the natural cosmetics market, the Christmas season is a key period with strong sales for Weleda. In 2025, we were once again able to accompany this special phase and consistently develop the brand presence at the point of sale. The focus was on exclusive Christmas gift sets that combine timeless elegance with festive magic. Each set is presented in a sophisticated, deep green background – a tribute to the classic colors of the Christmas season, which radiate consistency and natural beauty. The purist design focuses on the essentials: Subtle wintry motifs blend harmoniously with the dark green base and are brought to life by glossy finishes in the characteristic colors of the individual product lines. These sophisticated accents catch the light and give each gift set a subtle, luxurious touch. The minimalist design emphasizes the high-quality character of the care products – without superfluous elements, with maximum style. Different target groups and price points are addressed, making gift-giving simple, valuable and emotional.
To complement this, we conceived and designed an after-Christmas calendar that reinterprets the time after the holidays. Instead of ending on December 24, it provides little moments of joy and relaxation in the remaining days of the year. At the same time, the calendar acts as a special eye-catcher – both in stores and at home – and extends the Christmas brand presence beyond the holidays.
For the point of sale, we also developed an individual display that showcases the gift sets in an eye-catching way. Accessible from all sides, quick to set up and flexible to equip, it offers specialist retailers maximum freedom and a high visual impact at the same time. The display blends harmoniously into the Weleda brand identity and supports clear orientation for end customers. As in all projects, sustainability also played a central role in this campaign. For the packaging, calendar and display, attention was paid to the responsible use of materials – with environmentally friendly cardboard packaging, sustainable raw materials and a reduced, resource-saving finish. The result was a holistic Christmas 2025 campaign that combines gift ideas, extended attention after the holidays and a strong PoS presence – emotional, high-quality and typical of the Weleda brand.
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