Making the holiday season more sustainable: With the Weleda Christmas gift sets, we’ve created a particularly appealing display at the point of sale (POS) that inspires consumers to choose sustainable and soothing gifts. The lovingly designed gift sets and creative gift ideas were specifically developed for this high-volume promotional period and showcase the high-quality, natural skincare products from the popular Weleda brand in stylish and eco-friendly packaging. Through careful placement in stores and eye-catching promotional materials, visibility at the POS was further enhanced.
This year’s campaign was once again a complete success: the Weleda Christmas gift sets were very popular and sold out early. The appealing designs, combined with the proven Weleda quality, ensured high demand and a particularly positive shopping experience. In addition, the brand presence was further strengthened by targeted marketing measures, including atmospheric advertising materials, eye-catching displays and inspiring communication materials.
This great result shows that sustainable gift ideas are becoming increasingly important during the Christmas season and that consumers are specifically looking for high-quality, environmentally friendly products. With a great deal of creativity and strategic planning, we have helped to successfully position the Weleda brand on the market during the festive season – and thus ensure joy, well-being and sustainable beauty under the Christmas tree.
From small to large: the Christmas campaign concept includes gift sets in a wide range of sizes, materials and shapes in order to achieve a wide variety of price ranges for the broadest possible target group.
In the production of each gift set, care was taken to use sustainable materials and ensure climate-neutral manufacturing. As a result, all cardboard packaging and tins are made from 100% recycled raw materials and are manufactured exclusively in Germany. To showcase the gift sets at the point of sale (POS), a sustainable folding display was once again used. It can be set up in just a few simple steps and offers plenty of space for custom product placement. The POS presentation is rounded out by high-quality, modular window displays.
We have given the Advent calendar a completely new interpretation this year. Set up like an Advent wreath with four candles, each candle contains a high-quality original product from Weleda Naturkosmetik – from Skin Food Body Butter to Everon Lip Care or Aroma Shower Energy, this calendar offers four wonderful companions for the cold season.
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Our client: Weleda
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