For many people, the holiday season is an opportunity to bring joy to their loved ones—and the best way to do that is with high-quality, sustainable products. For the Weleda brand, which has stood for certified natural cosmetics for decades, this season is a particularly strong sales period. To maximize visibility at the point of sale (POS), we once again developed a high-impact concept for exclusive gift sets that combine sustainability with high-quality skincare.
Our design aimed to convey Weleda’s natural and high-quality brand identity through an appealing design. The gift sets were lovingly curated and supported by effective promotional materials at the point of sale. The result was a well-thought-out and attractive presentation that appealed to customers right at the point of sale and inspired them with Weleda’s gift ideas.
As every year, this strategy proved successful: the gift sets and accompanying promotional materials were sold out early – a clear sign of the strong demand and the brand’s great appeal in the run-up to Christmas. Weleda was once again able to maintain its position as the leading brand for natural care products in the gift category.
So it’s no wonder that Weleda is the No. 1 natural cosmetics gift brand*. With well thought-out, sustainable concepts, the company succeeds year after year in inspiring customers with its special products and anchoring the brand in consumers’ minds for the long term.
For the point of sale (POS), we developed—as we do every year—custom-designed gift packaging specifically tailored to different price ranges and target audiences. Our goal was to create packaging that is not only visually appealing but also produced sustainably while reflecting the brand’s values. Each design was crafted with great attention to detail to highlight the products’ natural aesthetic and forge an emotional connection with customers.
Special attention was paid to the sustainable production of the packaging. Right from the design phase, care was taken to use resource-saving materials that are ecologically sound without compromising on quality or value. All cardboard packaging used is made from 100% recycled raw materials and is produced exclusively in Germany. This minimizes transport routes, reduces CO₂ emissions and protects the environment.
In addition, the entire production process was climate-neutral to ensure that the packaging is not only visually appealing, but also makes a sustainable contribution to reducing the ecological footprint. The combination of low-cost production, high-quality use of materials and consistently sustainable production resulted in packaging solutions that meet both the ecological and aesthetic requirements of the brand.
This individual and environmentally friendly gift packaging not only strengthens the brand identity at the PoS, but also promotes awareness of sustainable consumption – an important step towards greater environmental awareness in retail.
More information:
Our client: Weleda
All projects for our client Weleda
To showcase the gift sets at the point of sale, we once again used our specially designed and highly sustainable folding display in 2023. It can be set up in just a few simple steps and offers plenty of space for custom product displays.
* Source: Nielsen MarketTrack, gift sets; sales, LEH+DM+APO, Germany, full year 2022
back
