The Wellness Stars quality seal has stood for independently tested quality in wellness and health tourism since 2003. It was developed by HKM Heilbäder und Kurorte Marketing GmbH Baden-Württemberg. Since then, the Wellness Stars have provided consumers with guidance in the wellness hotel industry as well as in spas and medical wellness facilities. This has also been confirmed by Stiftung Warentest.
Eberle Business has been responsible for communication and brand consulting right from the start. Eberle Business developed the brand image and is also involved in catalog and advertisement design as well as press relations for the more than 130 certified businesses.