The Wellness Stars quality seal has stood for independently tested quality in wellness and health tourism since 2003. It was developed by HKM Heilbäder und Kurorte Marketing GmbH Baden-Württemberg with the aim of providing guests with reliable guidance in the wellness industry. With strict criteria and regular inspections, the seal ensures that wellness facilities meet the highest standards in terms of quality, service and feel-good ambience.
Since its introduction, the Wellness Stars have established themselves as a recognized seal of quality in the industry. It is awarded to wellness hotels, spas and medical wellness facilities that are characterized by excellent service, high-quality facilities and a comprehensive wellness offering. The award not only serves as proof of quality for providers, but also as a decision-making aid for consumers who are looking for a first-class wellness experience.
The high credibility and reliability of the Wellness Stars has also been confirmed by Stiftung Warentest. The quality seal offers guests transparent orientation and gives them the assurance that their chosen wellness facility meets the highest standards. The seal has stood for tested quality and trust in wellness and health tourism for almost two decades.
Eberle Business has been responsible for communication and brand consulting for Wellness Stars since the beginning. The team developed the brand image and ensures a consistent brand presence. Eberle Business is also involved in the design of catalogs and advertisements to present the certified businesses in the best possible way. The range of services also includes press relations for the more than 130 certified wellness and health facilities. Through strategic communication and targeted branding, Eberle Business makes a significant contribution to strengthening the awareness and credibility of the Wellness Stars and successfully positioning the quality seal on the market.
