Sustainable action made visible: Weita’s sustainability marketing focuses on comprehensive consulting, strategic development and the step-by-step implementation of holistic sustainability communication. All based on the foundation of consistent and convincingly practiced sustainability values within the company.
Weita AG is the leading expert for consumables in Switzerland and, as part of the Bunzl Group, specializes in the fields of medicine, industry, cleaning, catering and related services. Around 180 employees ensure customer-specific just-in-time delivery. Weita also has a major impact in the area of sustainability due to the daily volume of materials and permanently incorporates ecological, economic and social sustainability aspects into its activities.
Our first task was to present this claim and responsible action to the public with professional sustainability communication. Since then, we have been advising and supporting Weita strategically and operationally on all aspects of clear sustainable positioning, sustainability marketing, sustainability communication and currently also sustainability reporting.
Consulting
Communication strategy
Corporate communication
Internal communication
Brand consulting
PR/Communication
Content management
Monitoring
Corporate communication
Digital
Websites
SEO
Platform Marketing
Automated Marketing
Sustainability
Sustainability workshops
Sustainability strategy
Sustainability communication
Sustainability report
Data collection
Creation
Campaigning
Corporate Communication
Dialog Marketing
Media
Print, digital
Any effective communication must be preceded by a well-constructed strategy. Especially in the area of sustainability, because here it is important to avoid greenwashing from the outset. The basis for this was an individual sustainability workshop and subsequent communication strategy including positioning. New claim: “Think further. Act sustainably.”
The starting point for the design of the sustainability website was a new look and feel in order to transfer the developed values into a modern, appealing visual world. The creative visual implementation opened the door to adapting the entire CI/CD to the sustainable look. Other tasks: a revised homepage to help the company achieve a visible sustainable branding on its most important digital platform. For us, this is sustainability communication at its best.
Conceptually well thought-out sustainability communication is made for different stakeholders, is authentic, evidence-based and has a clearly recognizable story. It reports on milestones, but also on goals that are still out of reach. Weita worked with us to pack all of this into the company’s first sustainability brochure. Based on the look of the website, a creative concept including content creation was developed. Always with added value for stakeholders and within the company. Further activities to date: corporate publishing with sales brochures and flyers, as well as a compliant sustainability report. More information about our customer here.