We developed an innovative WMF Fusiontec display to effectively showcase the premium cookware from the WMF Fusiontec series at the point of sale (PoS). The aim was to make the special properties of the high-quality Fusiontec material tangible for the end consumer and at the same time emphasize the premium character of the products.
The WMF Fusiontec display was designed not only to reflect the high-quality materials and outstanding workmanship of the series, but also to clearly communicate the special product features. The cookware in the Fusiontec range impresses with its exceptional robustness, durability and optimum heat conduction – properties that are clearly conveyed by the display.
With an appealing design, well thought-out placement and high-quality materials, the display attracts customers’ attention and invites them to discover the products more closely. The visual presentation reinforces the brand experience and underlines the exclusive character of the WMF Fusiontec range.
The WMF Fusiontec display strengthens the brand presence at the PoS, positively influences purchasing decisions and impressively presents WMF’s innovative strength. This takes the shopping experience to a new, high-quality level.
We accompanied the entire process from conception to realization. In addition to a screen showing an explanatory film, the modern wooden display also includes LEDs on the presentation surface. This is modeled true to scale on a cooktop and serves as an additional explanatory surface that immediately catches the eye thanks to the LED lighting. More information about our customer here.
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Our customer: WMF
All projects for our customer WMF
