EBERLE_McDo_Sustainability_2019_Header EBERLE_McDo_Sustainability_2019_Header

McDonald’s CR-Report 2018 – at a glance

Just like last year we developed the idea and design for McDonald’s 2018 CR-Report – at a glance. It’s directed towards restaurant guests and shows the company’s sustainability management in an easy and understandable manner.

EBERLE_McDo_Sustainability_2019_Bild1 EBERLE_McDo_Sustainability_2019_Bild1

At McDonald’s packaging is an important and always relevant topic. The design concept uses this theme and ‘recycles’ the packaging materials. By using it as Origami animals or lamps made from drinking cups we visualize the facts about the company’s sustainability in an original and creative way. The CR-Report is also integrated into McDonald’s campaign “Ob du’s glaubst oder nicht” (Believe it or not), which informs about the company’s currently running projects.

McDonald’s CR-Report 2018 – at a glance is currently available in restaurants across Germany. An English online version is available here:

 

› McDonald’s CR-Report 2018 – at a glance





Weitere Arbeiten

McDonald's – Sustainability report
McDonald’s
Cover des Berichts
McDonald's – Sustainability report
McDonald’s
McDonald's – Sustainability Report 2017
McDonald’s
McDonald's – Sustainability Report 2017
McDonald’s
Deutsche Post – Sustainability offensive
Deutsche Post
Deutsche Post Nachhaltigkeitsoffensive
Deutsche Post – Sustainability offensive
Deutsche Post
Weleda – Influenza Campaign 2017
Weleda
Weleda – Influenza Campaign 2017
Weleda
Weleda – Campaign Sun Care
Weleda
Weleda – Campaign Sun Care
Weleda
Silit – Launch Campaign Quadro
Silit
Silit – Launch Campaign Quadro
Silit
Demeter – Image Campaign
Demeter
Demeter – Image Campaign
Demeter
Loacker - Sustainability brochure
Loacker
Loacker - Sustainability brochure
Loacker