Just like last year we developed the idea and design for McDonald’s 2018 CR-Report – at a glance. It’s directed towards restaurant guests and shows the company’s sustainability management in an easy and understandable manner.
At McDonald’s packaging is an important and always relevant topic. The design concept uses this theme and ‘recycles’ the packaging materials. By using it as Origami animals or lamps made from drinking cups we visualize the facts about the company’s sustainability in an original and creative way. The CR-Report is also integrated into McDonald’s campaign “Ob du’s glaubst oder nicht” (Believe it or not), which informs about the company’s currently running projects.
McDonald’s CR-Report 2018 – at a glance is currently available in restaurants across Germany. An English online version is available here: