EBERLE_McDo_Sustainability_2019_Header EBERLE_McDo_Sustainability_2019_Header

McDonald’s Sustainability Report 2018 compact

As
the previous year
we developed the idea and design of the compact McDonald’s Sustainability Report 2018. It is aimed directly at restaurant visitors and presents the company’s sustainability management in an understandable way.

EBERLE_McDo_Sustainability_2019_Bild1 EBERLE_McDo_Sustainability_2019_Bild1

At McDonald’s, packaging is an important and always topical issue. Our design concept picks up on this theme and “recycles” the packaging material. We use origami animals or drinking cup lamps to illustrate the sustainability facts. The report is also linked to McDonald’s “Believe it or not” campaign, which provides information about the company’s current projects.

The McDonald’s compact sustainability report is now available in restaurants across Germany. An online version is available here:

‘ McDonald’s sustainability report compact





Further work

McDonald's - Sustainability report 2019
McDonald’s
McDonald's Nachhaltigkeitsbericht 2019 Konzept
McDonald's - Sustainability report 2019
McDonald’s
McDonald's - Sustainability report
McDonald’s
Cover des Berichts
McDonald's - Sustainability report
McDonald’s
McDonald's - Sustainability Report 2017
McDonald’s
McDonald's Nachhaltigkeitsbericht 2017 Design
McDonald's - Sustainability Report 2017
McDonald’s
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