For WMF’s new products, we developed numerous individual on-product solutions that communicate the benefits of the products in an eye-catching way. Initially, they were used at trade fairs such as IFA and Ambiente, but later some were also produced in series for WMF stores and retail partners.
We developed a cardboard insert for cookware made of the exclusive “Fusiontec” material. The special feature: The real pot is placed in exactly the same position as on the key visual. This creates an eye-catching combination of the real product and the two-dimensional image.
The WMF Motion vacuum flasks combine design and functionality. Inspired by the world of fashion, we present the vacuum flasks as a lifestyle product with a high-quality cord and an oiled product card.
For other products, such as the Lono multifunctional stove, the Compact Cuisine stackable cooking set and the Ambient aroma diffuser, we developed on-product solutions that communicate the most important features directly on the product. It was important to ensure that the key areas of the products remained clearly visible and that a signal effect was created.
