For WMF’s new products, we developed numerous customized WMF On-Product solutions that not only clearly highlight the product benefits, but also ensure a strong presence at the point of sale. The aim was to create an eye-catching yet elegant form of product communication that emphasizes the high-quality character of WMF products. Thanks to precisely coordinated materials, colors and typography, these solutions blend harmoniously into the brand world and create an emotional and informative appeal for customers.
Initially, these WMF On-Product solutions were used at high-profile industry events such as IFA and Ambiente, where they made a targeted contribution to presenting the new products in a high-quality environment and appealing directly to visitors. Here, clear, visually appealing communication approaches played a particularly important role in conveying the core benefits of the individual new products at a glance.
Following their successful use at the trade fairs, some of the solutions were further developed and produced in series for permanent use in WMF stores and with retail partners. This adaptation made it possible to optimize the original trade fair concept for stationary retail and make the WMF On-Product solutions an integral part of the product presentation. The focus here was on durability, high-quality workmanship and flexible scalability in order to meet the individual requirements of the various sales areas.
This strategic combination of trade fair communication and sustainable POS branding created a strong visual and informative product experience that underlines WMF’s innovative strength and quality while also ensuring better customer orientation.
We developed a cardboard insert for cookware made of the exclusive “Fusiontec” material. The special feature: The real pot is placed in exactly the same position as on the key visual. This creates an eye-catching combination of the real product and the two-dimensional image.
The WMF Motion vacuum flasks combine design and functionality. Inspired by the world of fashion, we present the vacuum flasks as a lifestyle product with a high-quality cord and an oiled product card.
For other products, such as the Lono multifunctional stove, the Compact Cuisine stackable cooking set and the Ambient aroma diffuser, we developed on-product solutions that communicate the most important features directly on the product. It was important to ensure that the key areas of the products remained clearly visible and that a signal effect was created.
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