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Display for Fusiontec cookware from WMF

To present the premium cookware from the WMF Fusiontec series in an eye-catching way at the PoS, we developed a stand display. The task was to make the features of the Fusiontec material tangible for the end consumer and at the same time communicate the premium character of the products.

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We accompanied the entire process from conception to realization. In addition to a screen showing an explanatory film, the modern wooden display also includes LEDs on the presentation surface. This is modeled true to scale on a cooktop and serves as an additional explanatory surface that immediately catches the eye thanks to the LED lighting.

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Further work

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