Display for WMF’s Fusiontec cookware

To showcase WMF’s premium cookware Fusiontec at the PoS, we developed an innovative floor display. The task was to let consumers experience the features of the material first-hand and convey the premium character of the products.

We accompanied the whole production process – from conception to realization. The modern wooden display not only contains a screen showing a how-to video, but also LEDs on the table top, whose design is based on a cooktop. On it there’s additional information regarding the material, highlighted by the LEDs.