To present the premium cookware from the WMF Fusiontec series in an eye-catching way at the PoS, we developed a stand display. The task was to make the features of the Fusiontec material tangible for the end consumer and at the same time communicate the premium character of the products.
We accompanied the entire process from conception to realization. In addition to a screen showing an explanatory film, the modern wooden display also includes LEDs on the presentation surface. This is modeled true to scale on a cooktop and serves as an additional explanatory surface that immediately catches the eye thanks to the LED lighting.
