To showcase WMF’s premium cookware Fusiontec at the PoS, we developed an innovative floor display. The task was to let consumers experience the features of the material first-hand and convey the premium character of the products.
We accompanied the whole production process – from conception to realization. The modern wooden display not only contains a screen showing a how-to video, but also LEDs on the table top, whose design is based on a cooktop. On it there’s additional information regarding the material, highlighted by the LEDs.