Stadtwerke Konstanz is a group of companies belonging to the city of Constance with the business areas of energy and water, telecommunications and mobility. We completely redesigned the company’s brand identity. The challenge was to develop a flexible design concept that would visually differentiate the divisions from one another, but still make them recognizable as part of the umbrella brand.
The result is a brand image that attracts attention and arouses sympathy with its intense color scheme and exciting design language. We developed a separate color spectrum for each business unit, always based on the red of Stadtwerke Konstanz. In this way, we create a differentiation but at the same time an unmistakable similarity within the areas. Strong typography and an extensive set of icons round off the new corporate design.
We implemented the new look in the business stationery, for example business cards, tariff documents, letterheads and a PowerPoint template. For end consumer communication, we developed out-of-home posters, brochures and designed the website for the telecommunications division. We also designed new lettering for the ferries with matching color accents.