Every year, the Pantone Color Institute announces the trend color of the year. In 2019, the choice fell on Pantone Living Coral 16-1546 – a harmonious and strong coral shade with a golden undertone. According to Executive Director of the Pantone Color Institute Leatrice Eiseman, the human and motivational qualities of Living Coral are in tune with the spirit of the times, where consumers increasingly crave interaction and social connection.