Following a pitch and subsequent market research, the pioneering organic brand Allos awards its communications budget to the organic specialists from Eberle Brand Design & Communication in Schwäbisch Gmünd. A cross-channel communication platform was developed with the aim of realigning the Allos brand in terms of content and visuals. The campaign was launched in print and digital at the end of January 2019 – further components were presented at the Biofach 2019 trade fair in Nuremberg (February 13 to 16, 2019).