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Repositioning and comprehensive relaunch

The WMF Group awards another brand to Eberle: After an extensive selection process including market research, the WMF Group has chosen the Eberle advertising agency in Schwäbisch Gmünd to redesign the brand identity of its baking brand KAISER.
“We are delighted to have found a competent partner for the KAISER brand” Dr. Stephen Schuster, Global Head of Marketing Communications at the WMF Group. This enabled Eberle to further expand the collaboration that began in 2013 with the relaunch of the Silit brand.


Following a repositioning, Kaiser is now undergoing a comprehensive relaunch, with only the logo of the traditional brand remaining unchanged. The range of tasks for Eberle includes packaging design, POS appearance and the redesign of all communication media.
The first works for Kaiser were presented at Ambiente in February 2016.

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