We solved the challenge and developed a brand strategy that combines consulting expertise, sustainability, and a point-of-sale focus into a strong brand universe. At its core: an image campaign that highlights “responsibility toward nature, people, and the garden.” The cross-media implementation was honored with the German Brand Award. In addition, we developed product-focused campaigns—including a TV commercial and out-of-home (OOH) advertising—that deliberately emphasize humor and education rather than chemicals. These efforts, along with an innovative garden calendar app, round out the marketing strategy.