Conscious gardening – in the spirit of nature

The image campaign is all about the lovingly designed garden, which is also a natural habitat for plants and insects. With TV commercials, advertisements and a garden calendar app, Neudorff inspires hobby gardeners to care for their gardens in a natural way – with environmentally friendly products made from renewable raw materials.

We put the “garden people” at the centre of the TV spot. They are the ones who not only care for and protect their garden, but also want to give something back to the cycle out of love for nature. The Neudorff products make it possible: When caring for plants, you simultaneously supply the soil with important micronutrients. Whether it is the perfect lawn, the lush vegetable patch or the small snack garden – Neudorff provides the environmentally friendly alternative.

We developed four ads for the different areas of lawn, vegetables, fruit and biodiversity. For the motifs, a realistic setting, the idyllic family garden and a natural lighting atmosphere were particularly important to us – in order to authentically communicate the joy of everyday gardening.


Customers can let the Neudorff garden calendar app accompany them through the entire gardening year. It offers reliable support in planning all gardening appointments – hobby gardeners can receive regular reminders for sowing, fertilising and harvesting via push message. In addition, the app provides individual tips for each plant: for example, on suitable plant neighbours, the optimal sowing and planting time as well as specific product recommendations. With the option to determine the exact location of each plant (for example, “pot indoors” or “bed outdoors”), the garden calendar app offers precise tips for optimal care.

For the implementation of the image campaign, we worked together with STARKL film GmbH & Co.KG from Berlin for the TV spot, photographer Jürgen Hammerschmid for the key visuals and Peakconcepts GmbH from Aalen, which was responsible for programming the app.

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