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German Design Award 2020 for relaunch campaign


Our relaunch campaign
for the redesigned DuMont travel paperbacks won over the German Design Council and was honored with the German Design Award 2020 in the category “Excellent Communications Design – Integrated Campaigns and Advertising”.

 

The jury explains: “The ‘I want the whole picture’ campaign cleverly plays with the fact that covers can only ever show a section of reality. Only those who travel to the respective country themselves can see the whole picture. The campaign motif expands the space around the cover into a larger image that shows the whole scene and thus perfectly complements the claim. An intelligent campaign concept with high emotional potential that awakens wanderlust.”

 

 


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