Our relaunch campaign for DuMont’s redesigned travel paperbacks won over the German Design Council and was awarded the German Design Award 2020 in the category “Excellent Communications Design – Integrated Campaigns and Advertising”.
The jury explains: “The ‘I want the whole picture’ campaign cleverly plays with the fact that covers can only ever show a section of reality. Only those who travel to the respective country themselves can see the whole picture. The campaign motif expands the space around the cover into a larger image that shows the whole scene and thus perfectly complements the claim. An intelligent campaign concept with high emotional potential that awakens wanderlust.”