During the pitch to design the McDonald’s sustainability report in 2017, our concept impressed. The content was worked on together in a workshop. In summer 2018 the report was available at every German restaurant.
In order to create transparency, McDonald’s has created an annual sustainability report since 2011 and since 2014, it has created a report in a compact format for end consumers in the restaurants. For the latter, the ecological and social aspects of the company are presented for restaurant visitors through transparent images and text.
