Our concept won the pitch for the design of the McDonald’s Sustainability Report 2017. The content was then developed together in a workshop. The finished report was available in all restaurants from summer 2018.
To create transparency, McDonald’s has published an annual sustainability report since 2011 and a compact report in the restaurant for end consumers since 2014. In the latter, the ecological and social aspects of the company are presented to restaurant visitors in comprehensible diagrams and texts.