For Lebenswert bio, the secondary brand of Holle baby food GmbH, we carried out a comprehensive brand relaunch following the successful transition to Bioland quality standards. The goal was to highlight sustainability and quality and to target consumers specifically.
The relaunch included modernized packaging that stands out clearly on the shelf, playful animal illustrations, and prominent placement of the Bioland logo. The brand’s new look was complemented by comprehensive point-of-sale materials, print ads, web banners, and a redesigned website.
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