Relaunch of the brand identity for “Lebenswert Bio”

For “Lebenswert bio,” the secondary brand of Holle baby food GmbH, we carried out a comprehensive relaunch of the brand identity following the successful transition of the entire product line to Bioland quality standards. The goal was to place greater emphasis on the brand’s sustainable values and clearly communicate the new quality standard in order to win over consumers at first glance.

A key component of the relaunch was the enhancement of the packaging, which was not only modernized but also redesigned to be clearer, more appealing, and more informative. The revamped look conveys a higher-quality image, improves visibility on the shelf, and sets the product apart more clearly from the competition.

In addition, we developed a range of accompanying advertising materials for the PoS that underline the new brand message and promote sales in a targeted manner. These included display materials, shelf stoppers, brochures and interactive elements that appeal to parents directly at the point of sale and inform them about the benefits of the new Bioland quality.

The relaunch ensures that “Lebenswert bio” is not only perceived as a high-quality brand, but also as a credible and consistently sustainable brand – across all touchpoints, from packaging to brand communication at the point of sale.

The Bioland logo has been placed concisely above the respective product name. The playful designs with animal illustrations now make the different product ranges instantly distinguishable.