For “Lebenswert Bio”, the second brand of Holle baby food GmbH, we carried out a comprehensive relaunch of the brand image following the conversion of the product range to Bioland quality. The task was to enhance the packaging and develop accompanying advertising material for the PoS.
The Bioland logo was placed concisely above the respective product name. The playful designs with animal illustrations now make the different product ranges instantly distinguishable.
In addition to the packaging, other measures included the design of advertisements, flyers, sales materials, the website and web banners.
