Our Alnatura coffee relaunch ensures more consumer-friendly orientation at the point of sale (PoS) by making the different varieties and their respective characteristics more quickly and directly distinguishable. This allows customers to see at a glance which coffee best suits their individual preferences. The revised range continues to stand for daily, natural enjoyment, complemented by fair production conditions and an attractive price-performance ratio.
A key component of the new design is the targeted further development of the color scheme. The higher proportion of the brand color beige in combination with a noble dark brown gives the entire range a harmonious, calm and at the same time high-quality look. This clear visual line ensures a uniform brand image with a high level of recognition and reflects the naturalness and quality of Alnatura coffee.
A central design element is the narrow color bar, which differentiates between varieties and prominently communicates essential product information such as intensity, degree of roast and other characteristics. This clear presentation facilitates the purchase decision and enables customers to intuitively find their way around the range.
In addition, striking cup illustrations play a key role in the new packaging design. Whether a strong espresso in a small cup or a mild, aromatic filter coffee in a larger cup – the illustrations help to identify the variety at a glance. The design is complemented by draped beans or ground powder, which present the respective coffee varieties in a visually appealing way.
With the soft relaunch, Alnatura combines a modern, clear design language with functional orientation aids to offer consumers an all-round improved shopping experience – from the quick selection to the sustainable moment of enjoyment in the cup.
Do you have any questions, a specific project or would you simply like to get to know us better? Then don’t hesitate to contact us! We are available for a non-binding initial consultation in which we can discuss your individual concerns and develop suitable solutions together. We look forward to exchanging ideas with you!
