The aim of the revision was to surprise both children and parents with a lovingly redesigned product. In doing so, we paid attention to strengthening Alnatura’s unique selling points such as authenticity, naturalness and the high quality of the products – as well as creating a contemporary design. In this way, we have given the packaging a vibrancy that should also inspire non-Alnatura customers.
Targeted accents with warm colors have created harmonious and at the same time “tangible” packaging that invites the eye to discover. For example, the lovely animal and nature illustrations on the children’s Bircher Muesli. They create positive emotionality that emphasizes the naturalness and quality of Alnatura products. In addition to muesli, the redesigned products also include bars, snacks and mini rice cakes.