City breaks, outdoor adventures or beach vacations – traveling in your own country has long been a popular trend. Germany offers a multitude of impressive landscapes, historic cities and untouched natural areas to discover. However, since 2020, short breaks have become even more important. Due to the changed travel conditions during the pandemic, many people have rediscovered their homeland and realized how diverse and eventful vacation destinations on their own doorstep can be. MairDuMont recognized this trend early on and offers a broad portfolio of travel guides and maps that provide inspiration and orientation for unforgettable experiences in Germany.
For MairDuMont, we designed a point-of-sale display that appeals precisely to this desire to travel. With striking imagery and inspiring headlines, it stirs a longing for unforgettable experiences right in one’s own region. Whether it’s hikes through dense forests, relaxing days on the North Sea and Baltic Sea coasts, or cultural discovery tours through vibrant cities—the imagery and copy evoke wanderlust without having to travel far.
Through the combination of inspiring travel images, emotional messages and an appealing design, the campaign specifically appeals to all those who are looking for adventure on their own doorstep. This further strengthens the desire to travel in one’s own country.
Simple but effective: the striking travel letters attract attention, the displays of mountain and beach landscapes and picturesque cityscapes, combined with emotional headlines, fan out the diversity of destinations in Germany, Austria and Switzerland.
The umbrella brand communication unites all travel guide brands and map products from MairDumont such as DuMont, Kompass, Baedeker Smart, Marco Polo and lonely planet.
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Our client: Dumont
All projects for our client Dumont
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