The trend towards vegan and vegetarian cuisine continues unabated. It is no longer enough for a product to be vegan, it also has to taste good. Culinary delights have become an important aspect for consumers. Alnatura’s vegan fresh range has therefore been relaunched – not only the recipes, but also the packaging design has been adapted to the new demands of consumers.
The result is a coherent packaging design that can easily be extended for new products in the same range. The top shots of the serving suggestion were shot in-house at the Viscom photo studio and convey culinary delights for modern vegan-vegetarian cuisine.