The trend towards vegan and vegetarian cuisine is unbroken and continues to grow in importance. More and more people are consciously opting for plant-based alternatives – whether for ethical, health or ecological reasons. However, it is no longer enough for a product to simply be vegan. Consumers increasingly value taste, quality and enjoyment. Culinary delights play a decisive role here, as vegan dishes should not only be sustainable, but also taste good. This is precisely where the Alnatura vegan range comes in: it combines conscious nutrition with authentic enjoyment and thus appeals to a growing target group.
In order to meet these increased demands, Alnatura’s vegan fresh range has undergone a comprehensive relaunch. This involved not only the further development of the recipes, but also a visual redesign of the products. The packaging design was modernized and specifically adapted to the new expectations of consumers. In addition to high-quality ingredients, the appealing presentation is now also emphasized – with tasty serving suggestions that make you want to try them straight away. In this way, the Alnatura vegan range is optimally presented and conveys at first glance what it is all about: conscious enjoyment, natural ingredients and the highest quality, resulting in a coherent packaging design that can easily be extended for new products in the same range. The top shots of the serving suggestion were shot in-house at the Viscom photo studio and convey culinary delights for modern vegan-vegetarian cuisine.
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Our client: Alnatura
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