The Alnatura “vegan products” were also to be given a clear visual differentiation in order to be recognizable on the shelf as a purely plant-based choice at first glance. At the same time, it was important to further develop the existing Alnatura design harmoniously so that the products fit seamlessly into the overall brand image despite their independence.
With a well thought-out design line for “Alnatura Vegan Products”, we have created a clear orientation for customers – modern, appealing and at the same time in line with the values of the Alnatura brand.
Our packaging design for Alnatura “Vegan Products” specifically follows the established design codes for vegan foods in order to create a clear differentiation on the shelf and at the same time convey the values of the Alnatura brand. We have developed a harmonious combination of modern aesthetics and a natural look that is geared towards the expectations of the target group.
A central design element is the trendy typography with structure, which emphasizes the handmade character of the products and gives them an authentic, artisanal touch. This look is complemented by a modern photographic style that showcases the products in an appealing way and emphasizes their freshness and naturalness.
To make the design language even more emotional and appealing, we combine high-quality product photography with lovingly designed illustrations and a light texture in the background. This gives the design a pleasant depth and a natural feel that conveys confidence and value.
The minimalist, natural color scheme rounds off the overall look and ensures a modern yet harmonious integration into the Alnatura product range. These deliberately chosen design elements create a unique, contemporary packaging that reflects Alnatura’s philosophy of “vegan products” in a visually appealing way and offers customers orientation in the range.
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Our client: Alnatura
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