We developed a concept for the Alnatura sweet baked goods range that strengthens the conciseness of the Alnatura brand. The typography in particular, which Eberle developed many years ago as a unique signature for the double cookies, is perceived as defining the style of the entire brand. We have implemented them uniformly in blue for the entire range.
Vibrant colors differentiate the varieties and, together with the organic elements in the background and the blue typography, create an exciting play of colors. The products and ingredients are shown from above in a reduced form, which makes for an enjoyable presentation.
