EBEP_Case_WEPA1_Header EBEP_Case_WEPA1_Header

Sustainability in every fiber

The family-owned company WEPA, the market leader in Europe for the production of hygiene paper made from recycled fibers, has been pursuing ambitious sustainability goals for many years. Particular attention is paid to the circular economy, which is firmly anchored as a central component of the corporate strategy. WEPA sets standards in the industry through innovative concepts and the consistent implementation of sustainable processes. In order to communicate these efforts transparently, the WEPA sustainability brochure was developed – a medium that makes the company’s sustainable orientation tangible and clear.

In order to communicate the company’s extensive sustainability measures in a transparent and appealing way, we developed a visual concept for the WEPA sustainability brochure. The aim was not only to present the diverse measures clearly and with a clear central theme, but also to create a creative freedom that goes beyond a mere report form. The concept had to be emotional, informative and inspiring at the same time in order to effectively address both internal and external stakeholders.

In close cooperation with WEPA, we structured the extensive and complex content of the brochure, created comprehensible and clear texts and supplemented these with concise infographics and visual elements. This resulted in a design concept that both emphasizes the core statements of the sustainability strategy and clearly communicates the company’s value chain and fields of action.

One of the key questions we faced when developing the brochure was: How can sustainability and the entire value chain be communicated in an appealing and easy-to-understand way? The answer to this challenge can be seen in our well thought-out graphic concept, which impresses with a clear visual language, harmonious color schemes and a structured communication of information.

The result: a modern, accessible and informative WEPA sustainability brochure that not only conveys WEPA ‘s sustainability strategy, but also brings the company’s values to life visually – for a sustainable future with a clear message.





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