The family-owned company WEPA, market leader in Europe for the production of hygiene paper made from recycled fibers, has been pursuing ambitious sustainability goals for many years. The circular economy plays a particularly important role here.
We developed a visual concept for a sustainability brochure that presents the extensive sustainability measures attractively and with a common thread, while at the same time acting more freely than a pure report form. Together with WEPA, we worked through the extensive, complex content and created clear texts and graphics.
One of the central questions in the work on this brochure was: How can we make sustainability along the entire value chain and the associated sustainability strategy of the company simple and appealing in various fields of action? Our graphic response to this is impressive:
