In addition to the promotion of sustainable seed development, a further portion of the proceeds goes to the Mellifera e. V. association, which is intensively involved in beekeeping that is appropriate to the species. Through targeted measures, Mellifera e. V. actively contributes to the protection and promotion of bees in order to preserve their essential role in the ecosystem. The support from the Alnatura seed campaigns helps to ensure pollination and the preservation of biodiversity – both crucial factors for a stable ecological balance.
Through this initiative, Alnatura and its customers make a valuable contribution to the preservation of biodiversity, the promotion of organic farming and the protection of bees. Year after year, this campaign helps to convey sustainable values and bring about concrete changes for a more environmentally friendly future.
We designed the packaging for the sachets and implemented extensive advertising materials for the Alnatura campaigns: For example, there was a seed and gardener’s guide providing helpful tips as well as various store decorations, information posters and a competition. We also designed a mailing with enclosed packages. More information about the campaigns here.