Every spring, Alnatura offers various seed bags to support organic farming and biodiversity. When the products are purchased, part of the proceeds go to various organizations: Firstly, to the seed fund of the Future Foundation for Agriculture, which helps organic seed breeders to establish independent plant varieties in organic farming – Alnatura customers supported the fund with 567,000 euros in 2019. And secondly, the proceeds go to the Mellifera e. V. association, which campaigns for beekeeping that is in keeping with nature and thus supports biodiversity.
We designed the packaging for the sachets and implemented extensive advertising materials for the Alnatura campaigns: For example, there was a seed and gardener’s guide providing helpful tips as well as various store decorations, information posters and a competition. We also designed a mailing with enclosed packages.