With the “fashy little stars” label, we developed our own sub-brand for the babies and toddlers range of the Stuttgart-based manufacturer, which is also the market leader in the hot water bottle segment.
This gives this very important range of baby products for Fashy an independent and high-quality positioning that can also be extended to the toddler sector.
The new logo and the new corporate design convey the high quality and aspirations of the brand. The appearance was implemented in the packaging design and in communication measures such as the comprehensive product range and image catalog.