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Support biodiversity with seed campaigns from Alnatura

Every spring, Alnatura offers various seed bags to support organic farming and biodiversity. When the products are purchased, part of the proceeds go to various organizations: Firstly, to the seed fund of the Future Foundation for Agriculture, which helps organic seed breeders to establish independent plant varieties in organic farming – Alnatura customers supported the fund with 567,000 euros in 2019. And secondly, the proceeds go to the Mellifera e. V. association, which campaigns for beekeeping that is in keeping with nature and thus supports biodiversity.

We designed the packaging for the sachets and implemented extensive advertising materials for the Alnatura campaigns: For example, there was a seed and gardener’s guide providing helpful tips as well as various store decorations, information posters and a competition. We also designed a mailing with enclosed packages.

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Further work

Alnatura - Soft relaunch of various product categories
Alnatura
Produktkategorien Alnatura
Alnatura - Soft relaunch of various product categories
Alnatura
Alnatura - Nut cream
Alnatura
Alnatura - Nut cream
Alnatura
Alnatura - Relaunch sweet pastries
Alnatura
Alnatura - Relaunch sweet pastries
Alnatura
Alnatura - Soft relaunch packaging milk alternatives
Alnatura
Alnatura - Soft relaunch packaging milk alternatives
Alnatura
Alnatura - New packaging for the children's range
Alnatura
Alnatura Kinder
Alnatura - New packaging for the children's range
Alnatura
Alnatura - Chocolate packaging reloaded
Alnatura
Schokotafeln Alnatura
Alnatura - Chocolate packaging reloaded
Alnatura