Alnatura is continuing its commitment to less packaging waste and more sustainability by abolishing disposable coffee cups and the so-called knot bags, the thin plastic tear-off bags at the fruit and vegetable counters. We have developed the various campaign motifs for this.
With statements such as “No longer portable!” or “K.O. for disposable!”, the campaign makes it clear what contribution Alnatura is making to reducing the mountains of plastic.
For the campaign, which focuses on education and encourages people to change their own shopping behavior, advertisements were placed, information boards in Alnatura stores and social media channels were used.
