As part of a global project for Weleda, we developed the complete packaging relaunch for the natural cosmetics products in the body and face care range. With the introduction of the new face care series “NATURALLY CLEAR”, the first new products are now available in stores.
As a tool kit to successively implement packaging materials and to roll out the new design, printable master documents of the core artwork were provided, as well as selected reference products. The tool kit is complete with comprehensive guidelines, which take the manufacturer and printing process specifications into account.
To accompany the launch of the new face care series “NATURALLY CLEAR”, we also developed the PoS image for the German, Austrian and Swiss market.
