With the phasing-out of the disposable coffee cup and so-called “knot bags”, the thin tear-bags made from plastic at the fruit and vegetable counters, Alnatura is engaged in reducing waste from packaging. We have developed various campaign motifs for this.
With statements such as “Nicht länger tragbar!” (No longer bearable!) and “K.o. für Einweg!” (K.O. for disposable products!), the campaign makes Alnatura’s contribution to plastic reduction clear.
For the campaign, which aims to inform and change purchasing habits in an animated manner, displays and info tables were set up in Alnatura stores and on social media channels.