Many varieties, one taste:
Brand development Bio Stars

Crisp, juicy, and sweet-tart—that’s exactly the taste consumers prefer in apples. The selection in stores is often confusing: numerous varieties with ever-changing names, especially in the organic sector, make choosing difficult. The idea: a flavor brand that offers guidance through clear point-of-sale (POS) communication while strategically leveraging the variety of apple types. Together with the Fördergemeinschaft ökologischer Obstbau e. V. (Association for the Promotion of Organic Fruit Growing), we developed the strategy for an apple brand that unites various organic varieties under a clearly defined, consumer-friendly flavor profile.

The first step: developing a memorable name that conveys the brand’s commitment to organic products and quality—and is easy to remember—including trademark registration and protection. With a memorable logo, a striking tagline, and a powerful corporate design , we gave the brand a visually and linguistically distinctive identity that harmoniously combines quality, naturalness, and enjoyment.

In short: an authentic apple brand that creates trust, provides orientation and makes shopping easier – for retailers and consumers alike. Our second step: an attractive sales folder for B2B communication including sales promotion materials to inspire retailers with the new brand and whet their appetite for the first listings.

Our second step: an attractive sales folder with an eye-catching layout for B2B communication, including sales promotion materials, to inspire retailers with the new brand and whet their appetite for the first listings. The pictures of the apples and the apple crates were taken in our in-house photo studio VISCOM, which specializes in food photography.

A landing page provides information about the brand in a simple, appealing way.
The next steps are already in the pipeline and we hope that the brand will soon reach the consumer. The necessary measures are already being planned.