With an extraordinarily unusual guiding principle, under the title “Dusche mit besten Zutaten” (shower with the best ingredients) and new key visuals to promote the high-quality contents, we further developed the brand image of Weleda’s shower gels.
The outstanding ingredients make them stand out and are at the centre of communication. Simply 100 % natural cosmetics. Without compromise. The campaign drew a lot of attention, reached above-average KPI’s according to market research and was awarded with the German Design Award and the German Brand Award.
In Germany, Switzerland and Austria, the campaign was accompanied by an OoH campaign. The PoS was equipped with an innovative floor display and a store window decoration. We have been working together with Weleda since 1992, both with regards to natural cosmetics and natural remedies and in relation to campaign development, trade marketing and packaging.