With a unique central concept under the headline “Shower with the Best Ingredients,” we further developed the brand identity of Weleda’s shower care products and created a new, emotional narrative. Through carefully selected key visuals that impressively showcase the high-quality, natural ingredients, we have elevated the product communication to a new level.
The revised visual language focuses on the purely plant-based care formulas of Weleda care showers and conveys the connection between nature, effectiveness and a sensual shower experience. The colors, shapes and textures of the ingredients – from juicy citrus fruits to fragrant flowers – have been visually highlighted to make the naturalness and caring power of the products even more tangible.
This new staging not only strengthened the existing brand image, but also further sharpened the differentiation in the market. The Weleda care showers now present themselves with a clearer, higher-quality aesthetic that inspires consumers and impressively conveys Weleda’s brand values – naturalness, quality and sustainability. The focus of communication is on the outstanding ingredients that make the difference – simply 100% natural cosmetics. Without compromise.
The campaign attracted a great deal of attention, achieved well above-average KPIs according to market research and was honored with both the German Design Award and the German Brand Award.
In Germany, Switzerland, and Austria, the promotion was supported by an OOH campaign, and at the point of sale, it was showcased with an innovative floor display and window display. We have been working with Weleda—on both natural cosmetics and natural remedies—since 1992: in campaign development, trade marketing, and packaging.
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Our client: Weleda
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