Following a comprehensive strategy process, we repositioned the Davert brand image and developed a completely new look, from the logo to the packaging and communication.
At the heart of the relaunch: the bold colors, different for each product category, which create a strong facing on the shelf. The design has created a lot of space for the brand itself, but there is still room for added value such as the original guarantee.
Thanks to the relaunch, the Davert brand has gained an extremely strong presence in the trade and has almost doubled its sales within three years.
The new brand identity won both the German Brand Award and the German Design Award in 2016 and 2018.