Davert complete relaunch

Following a comprehensive strategy process, we have completely revised Davert’s brand identity. We developed a new, forward-looking positioning that strengthens the brand’s values and identity. This resulted in a completely new appearance – from the redesign of the logo and a modern and appealing packaging design to a consistent and target group-oriented communication strategy. Our focus was on presenting the brand in a contemporary and emotionally appealing way in order to clearly emphasize its uniqueness and sustainability values.

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At the heart of the relaunch are the bold colors, individually matched to each product category, which ensure a high level of recognition and create a strong, eye-catching face on the shelf. The deliberate choice of colors not only helps customers find their way around, but also gives each product line its own identity within the brand range. The clear and modern design also creates plenty of space for the brand itself, bringing its values and messages more into focus. At the same time, there is enough space for important additional information and added value, such as the guarantee of origin, which underlines the brand’s high quality standards and transparency. The result is a harmonious interplay of design, functionality and brand presence that is both aesthetically pleasing and informative.