EBEP_181101_Relaunch_Web_Demeter_Imagematerialien_01_1000hoch EBEP_181101_Relaunch_Web_Demeter_Imagematerialien_01_1000hoch

Image campaign for biodynamic agriculture
Demeter

With the Demeter image campaign, we developed an effective communication strategy for the Demeter association that brings consumers closer to the advantages of the biodynamic value chain in a clear and understandable way. The aim was to focus on the special principles and high standards of Demeter agriculture and to raise awareness of sustainable, biodynamic food.

As part of the Demeter image campaign, 20 facts about organic farming were created that make the core values of Demeter – soil fertility, biodiversity, species-appropriate animal husbandry and sustainable circular economy – tangible. Each of these facts was provided with a striking key visual that emotionally charges the messages and conveys the complex relationships in a simple and visually appealing way.

EBEP_181101_Relaunch_Web_Demeter_Imagematerialien_03 EBEP_181101_Relaunch_Web_Demeter_Imagematerialien_03

The campaign was rolled out on various channels, including social media, print, PoS materials and digital platforms, in order to achieve maximum reach. With clear imagery, authentic content and a consistent design, the Demeter image campaign not only sharpens the perception of the brand, but also emphasizes the unique quality and philosophy behind biodynamic products.

A 24-page brochure was designed for the image campaign and the website was redesigned. Other advertising materials such as posters, postcards and flyers for retailers were also created.

The 20 facts show what drives Demeter and how current social issues are addressed in its daily work.

More information:
Our client: Demeter
All projects for our client Demeter

EBEP_181101_Relaunch_Web_Demeter_Imagematerialien_08 EBEP_181101_Relaunch_Web_Demeter_Imagematerialien_08




Further work
Demeter - Journal design
Demeter
Demeter Journal Relaunch
Demeter - Journal design
Demeter
Alnatura - Christmas range packaging
Alnatura
Weihnachts-Sortiment Alnatura
Alnatura - Christmas range packaging
Alnatura
Allos - New communication platform
Allos
Allos Neue Kommunikation Vorschau
Allos - New communication platform
Allos
Egle - Food packaging
Egle
Egle Relaunch
Egle - Food packaging
Egle
Raccoon - New packaging for sustainable products
Raccoon
Waschbär Sortiment
Raccoon - New packaging for sustainable products
Raccoon
Alnatura - Sustainability campaign
Alnatura
Alnatura Nachhaltigkeitskampagne Mehrweg statt Einweg
Alnatura - Sustainability campaign
Alnatura
Alnatura - Soft relaunch of various product categories
Alnatura
Produktkategorien Alnatura
Alnatura - Soft relaunch of various product categories
Alnatura
Eber