For the manufacturer of organic pet food defu, we developed the packaging design for the new Hofleckereien product range – a high-quality snack series for dogs and cats. The focus was on a design that reflects the natural origin of the ingredients as well as the high quality and sustainable claim of the brand.
Hofleckereien stand for species-appropriate, healthy animal nutrition and consist of high-quality organic ingredients sourced directly from organic farms. The snacks are made from certified organic meat and contain no added grains or sugar – ideal for a natural and balanced diet.
The packaging design was developed in such a way that it fits seamlessly into the defu brand world while clearly differentiating the new product line. In addition to an appealing visual design, particular emphasis was placed on providing clear information: Consumers can recognize the origin of the ingredients, the organic quality and the species-appropriate composition of the snacks at first glance.
The harmonious combination of authentic design, sustainable production and transparent communication positions the new product range as a first-class choice for responsible pet owners who value quality and a healthy diet for their pets.
The high quality of the Hofleckereien snacks is emphasized by the deliberate culinary presentation of the ingredients on the packaging. Detailed, appetizing product illustrations show the natural ingredients in their best form and underline the quality of the snacks. In addition to this, the clear communication of the benefits – such as the use of certified organic meat, the absence of cereals and added sugar and the species-appropriate recipe – ensures that the product advantages are clearly communicated.
Another key design element is the stamped look of the meat varieties, which specifically conveys the artisanal character and naturalness of the products. This visual component emphasizes the origin of the meat from controlled organic farming and at the same time increases transparency for the consumer.
In addition, clear, modern typography contributes to the high-quality look, while the harmonious color scheme and natural design reinforce the connection to defu’s philosophy of sustainability. The result is a packaging design that is not only visually appealing, but also reflects the values of the brand and conveys the quality and origin of the Hofleckereien to the buyer at a glance.
More information:
Our customer: Defu
All projects for our customer Defu