“Our Planet” by DuMont is the official illustrated book for the Netflix documentary series of the same name and impresses with breathtaking images of the fascinating beauty of our planet. Both the illustrated book and the series impressively show that it is not yet too late for our world – nature has the ability to regenerate if we humans act consciously now and make sustainable decisions.
To effectively convey this message at the point of sale, we developed the DuMont POS campaign “Our Planet.” Featuring large-format, striking nature photographs and the catchy campaign headline “Discover. Marvel. Preserve.”, customers’ attention is immediately drawn to the topic. The campaign highlights just how valuable and worthy of protection our environment is and invites people to engage more deeply with the beauty and fragility of our planet.
Through a targeted, emotional approach at the point of sale, the DuMont POS campaign “Our Planet” ensures a strong presence for the illustrated book and inspires people to stand up for the preservation of our unique planet.
The POS display is shaped like a TV screen, creating a connection to the Netflix documentary. The high-quality book presentation adds value to the title and attracts attention. The POS campaign was rounded out with a decorative banner.
Video ads were placed on Instagram and Facebook at the launch and later in the year on special campaign days such as Global Tiger Day or World Ocean Day.
More information:
Our client: Dumont
All projects for our client Dumont
back
