“Our Planet” by DuMont is the illustrated book for the Netflix documentary series of the same name. With breathtaking images, the illustrated book and the series show that it is not too late for our world and that it can still regenerate if we humans act now. At the PoS, we convey this statement with fascinating images of nature and the campaign headline “Discover. Marvel. Preserve.”
The shape of the PoS display is reminiscent of a television screen and thus creates a connection to the Netflix documentary. The high-quality book presentation gives the title added value and attracts attention. The PoS measures were rounded off with a decorative flag.
Video ads were placed on Instagram and Facebook at the launch and later in the year on special campaign days such as Global Tiger Day or World Ocean Day.
