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Packaging design Veggie Dog
Green Petfood

With Veggie Dog from Green Petfood, there is now an innovative, vegetarian yet species-appropriate diet for dogs that offers a sustainable alternative to conventional feeding. This specially developed recipe provides dogs with all the essential nutrients and at the same time supports an environmentally conscious lifestyle by reducing the ecological footprint of animal nutrition.

For the market launch of Veggie Dog, we developed a unique packaging design that emphasizes the values of the Green Petfood brand: naturalness, innovation and sustainability. We focused on a modern and friendly design that clearly stands out from conventional dog food packaging.

A particular highlight is the combination of playful illustrations and photorealistic images of ingredients, which emphasize the high quality and naturalness of the plant-based ingredients. The lovingly designed elements not only ensure a high level of recognition on the shelf, but also deliberately appeal to a target group that values conscious and sustainable dog nutrition.

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In addition, the design was conceived in such a way that it conveys the most important product information clearly and concisely. In addition to the 100% vegetarian label, the communication also focuses on high-quality plant-based proteins, a balanced supply of nutrients and species-appropriate recipes.

With this well thought-out branding and packaging design, we were able to accompany the successful launch of Veggie Dog on the market and help usher in a new era of conscious dog nutrition.

In addition to the packaging, we also created the website with an integrated online store. Veggie Dog is available in two vegetarian versions or with hypoallergenic insect protein. The high-quality ingredients cover the dog’s nutritional requirements. This is not only good for the dog, but also for the environment, as regional products and environmentally friendly packaging are used. More information about our customer here.

Further information:
Our customer: Green Petfood





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