Heidelberger Chlorella has been producing high-purity food supplements for many different areas of application for 20 years. After the strategic consultation, we crystallized the new positioning of the family business, which focuses on the therapeutic claim of the products. The first step in the implementation was the relaunch of the website with an integrated online store.
We took over the concept and design of the website and restructured the content to adapt it to the individual search needs of the users. We developed a comprehensive package of icons to visualize the product features.
The new tonality is customer-oriented, clearly understandable and provides well-founded product information. All texts are search engine optimized.
For the new brand image, we created renderings of the packaging and target group-oriented advertising material such as advertisements and mailings. Another marketing tool is the new newsletter with current offers and service topics.