A key step in the implementation of this new brand strategy was the complete relaunch of the website, which was adapted both visually and in terms of content to reflect the new direction. The new website is based on a modern, clear design that emphasizes the therapeutic added value of the products and enables intuitive user guidance. Large-scale imagery, a harmonious colour scheme and an optimized content structure ensure a serious yet accessible appearance that appeals to both existing customers and new prospects.
A particular highlight of the relaunch is the integrated online store, which not only presents the entire product range clearly, but also clearly communicates the respective health benefits and scientific background. Improved product presentation, optimized filter functions and user-friendly navigation make it even easier for customers to find the right dietary supplements for their individual needs.
With this relaunch, Heidelberger Chlorella is taking a decisive step towards a future-oriented, digital brand strategy that not only strengthens customer trust, but also clearly focuses on the company’s therapeutic expertise.
We took over the concept and design of the website and restructured the content to adapt it to the individual search needs of the users. We developed a comprehensive package of icons to visualize the product features.
The new tonality is customer-oriented, clearly understandable and provides well-founded product information. All texts are search engine optimized.
For the new brand image, we created renderings of the packaging and target group-oriented advertising material such as advertisements and mailings. Another marketing tool is the new newsletter with current offers and service topics.